Actinotus helianthi
Flannel Flower is an iconic Australian native with soft, woolly white flower heads resembling daisies. Its felted texture and star-shaped bracts make it a beloved symbol of Sydney bushland.
Apiaceae (Carrot/Parsley family, formerly Mackinlayaceae)
Spring through summer (September-November peak in Southern Hemisphere; May-August in cultivation)

Similar flowers: hibbertias and banksias also share similar meanings.
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Visit Full StoreFull sun to light shade; requires well-lit position for best flowering
Low to moderate; drought-tolerant once established; critical: dislikes waterlogged soil or "wet feet"
Well-drained, Sandy, Rocky, Sandstone-derived, Moderately acidic (pH 5-6), Poor soils
Requires excellent drainage; plant in raised beds if soil is heavy
Best planted in final position; dislikes transplanting once established
Mulch to protect sensitive root system from disturbance
Prune after flowering to encourage bushy habit and more blooms
Propagate from fresh seed or firm cuttings
May self-seed readily in suitable conditions
Use slow-release native fertilizer sparingly
Tolerates light frost once established (hardy zones 8-10)
Fire-adapted: regenerates profusely from seed after bushfires
Popular cultivars include "Federation Star", "Starbright", "Summer Cloud"
It's called Flannel Flower because the entire plant—especially the white petal-like bracts surrounding the flower—has a soft, woolly, flannel-like texture created by dense hairs covering the plant surface.
Yes, Flannel Flower is endemic to eastern Australia, particularly coastal New South Wales and Queensland. It's an iconic Sydney bushland plant commonly seen around the Sydney basin in spring.
Flannel Flowers need full sun, excellent drainage, and moderately acidic sandy soil. They're drought-tolerant once established but dislike waterlogged conditions. Prune after flowering and avoid disturbing roots.
Yes, fresh seed propagation works well. Some growers simulate bushfire conditions by setting fire to mulch over the seedbed, as flannel flowers often appear in thousands after natural fires in their native habitat.
Discover other flowers with similar meanings, characteristics, or cultural significance.

Hibbertia spp.
Hibbertia produces bright yellow, rose-like flowers with papery petals and prominent stamens, native to Australia and prized for their cheerful, long-lasting blooms.

Banksia spp.
Banksia is an iconic Australian native flower with distinctive cylindrical flower spikes and serrated leaves, symbolizing strength, resilience, and Australian identity.

Physostegia virginiana
The Obedient Plant produces spikes of tubular flowers that can be moved and stay in position, hence its name. This native North American perennial symbolizes flexibility, adaptability, and gentle compliance.